7 Strategies to Successfully Scale Your Business

The definition of Scaling is to increase revenue while keeping costs low. It takes time, patience, hard work and trust in yourself and your team. 

Common mistakes when scaling a business are prioritizing short term goals over long term goals, not knowing their purpose, hiring for quantity over quality, scaling too quickly and not utilizing Digital Marketing. 

7 Simple Strategies to Scale Your Business

1. Know Your Purpose

Scaling a business requires clearly defining the Mission & Vision of your company. Your Mission Statement is a concise explanation of your company's overarching goal and the purpose for its existence. 

To scale at a controllable pace, you must align your short term goals (what you're doing today) with your long term goals, Mission & Vision. Create a clear and calculated path to accomplish Key Milestones 1, 2, 3, 4, 5 and even 10 years down the road. You can do this by creating & continually updating your Business Plan.

Setting a realistic path to achieving 3x your actual goal will help you hit and exceed your goal even when inevitable pitfalls come up. Another tip is to use SMART Goals (Specific, Measurable, Attainable, Relevant and Time Bound).

2. Prioritize Efficiency

Achieve maximum productivity in less time. Work at $1 million an hour. Focus all of your time, energy and attention on the big drivers of your Business like increasing sales and strategy sessions. 

The #1 Drivers of Growth:

1. Generating a consistent flow of highly qualified leads & appointments.
2. A predictable sales process to convert prospects into paying clients.
3. A simple system to deliver exceptional client results.

Don’t let your business run you, a true Business Owner has the freedom to take off as much time as he or she wants. The solution to a fully automated business is a combination of employees & software. A team fills the gaps, software can’t fulfill.

How to Save Time in Your Personal Life: 

• Time management is Key!!! Keep track of your time. Plan out your day, month and year. 
• Delegate tasks like cleaning, cooking, etc. Delete Social Media.
• Don’t multi-task, studies show a 40% decrease in productivity. 
• Stop procrastinating by getting rid of distractions. Remember Environment Beats Will. 

3. Integrate Systems & Processes

The top priority for any business looking to scale is generating consistent, predictable long-term clients. To succeed in the modern world, you need automated systems in place to increase sales and deliver profound client results. Without systems in place, your business will fail.

Digital Marketing is a crucial system for success in 2022 and beyond because you can utilize it to specifically target your ideal customers, consistently generate qualified leads, maximize profits by measuring your ROI, and establish a reputation online. 

4. Perfect Your Product or Service

Delivering exceptional client results is very important to scaling because it builds a reputation for your company, promotes & retains customer loyalty, and solves issues that will only get worse and more expensive when scaling. 

You know you have an excellent product or service when sales skyrocket, you own a winning offer, word of mouth referrals pour in and you have long-term customers. The companies that are most successful and provide the best product or service go above and beyond their customer’s needs and expectations. 

4 Traits to Deliver Consistent Quality Results:

1. Leadership: Motivate yourself and your team, more than money. 
2. Set high standards and always give your work full attention and effort.
3. Hold yourself accountable and follow through on your agreements.
4. Listen to feedback and provide exceptional customer service.

5. Keep it Simple

Scaling a business is about keeping it as simple as you possibly can. And a simple way to stand out in our over communicated world, resonate better with your target market and excel from the competition is a Unique Value Proposition. 

Who is your target market? What is the specific problem you're solving? Describe the solution. Identify your ideal customer. What are the needs, wants and desires of your customers? Who is your biggest competition? Why are you better? What are your biggest strengths & weaknesses? 

Foundation of a Simple Business:

1 Target Market. 1 Specific Problem. 1 Service. 1 End-Result.

6. Establish a Team

Creating and managing a team is the hardest part of building any business. It takes a lot of time and shouldn’t be done right away. But, hiring the right person could be worth millions of dollars. It is an efficient way to get work done faster and scale your business quickly. You don’t need to do everything by yourself.

The key to creating an amazing team is finding the right people for the right job and by making the first hire in your business where it hurts the most (Marketing, sales, etc). This is the first step to a thriving business, even when you're not involved.

After establishing a team, you must focus on employee loyalty. This is the easiest way to grow in an organic manner because employees will be engaged, productive and committed to the success of your company. A survey by Hubspot found 70% of employees will work harder if their efforts are appreciated and recognized.

7. Sustainably Evolve and Adapt

The most successful companies are the ones most adaptable to change. You must be able to identify changes in the trends of your target market to quickly react and align strategic choices with your Mission and goals. 

Sustainable growth is providing creative solutions to help current generations, without punishing future generations and ensuring a balance between economic growth, environmental protection and community happiness. Remember all good things will happen to you if you help other people and the Planet 🌎

Above All, Developing a Determined, Self-disciplined, Hard Working and Consistent Mindset is the Winning Factor that will Multiply Your Success. You must always think bigger and better because if you're not growing, you're dying. 

Apply these 7 Simple Strategies to scale your Business efficiently and make for a lasting company. I hope you found this very helpful and it has added value to your life.

Aloha!

Kainoa de Angelis, Founder & CEO of Simplified Marketing.